Rewarding Excellence
Ocado, the British online supermarket, has now been trading for 18 years. Their success is largely due to their ability to deliver groceries correctly and on time, in a safe and friendly manner.
Their HGV and delivery drivers play a huge role in this success story, so Ocado realised the importance of incentivising and rewarding their dedicated delivery team Nationwide.
The Competition
The idea of setting up a monthly competition for their drivers with an annual overall Driver of the Year event was born.
Drivers are monitored within their region and scored on several aspects of their daily work, the main areas being their ability to drive safely, stay in control of their vehicle, follow instructions and deliver great customer service to the door.
A winner for each region is announced every month and receives a fantastic prize. Ocado then hold the annual Ocado Driver of the Year Event (#OcadoDOTY) where their safest drivers from around the country for that year are invited to attend a VIP track day.
They each drive a variety of cars and LGVs and are scored on their driving technique and safety skills and the highest scoring driver gets crowned Driver of the Year.
The Prize
Handsfree Group recognise the extent to which Ocado pride themselves on their high standards, particularly when it comes to the level of priority they place on safety.
Handsfree Group provide expert advice on Fleet Operation Recognition Scheme (FORS) compliance, and work closely with Ocado in this area, so it was only natural for Handsfree Group to sponsor the Driver of the Month by offering a JustDRIVE Car DAB Digital Radio Kit including installation as a prize.
Every month, the top driver of a region will win the JustDRIVE kit to have installed into their own personal vehicle, that’s certainly something to “drive” towards.
The monthly competition and annual event have been running since 2009 and they continue to be a great incentive and reward for Ocado’s dedicated team members.
Quote:
“At Ocado, we work hard to be the best at what we do, and pride ourselves not only on delivering the finest groceries, but also on our award-winning service.
At the heart of this drive for great service is our dedicated team of HGV and delivery drivers. We call the latter Customer Service Team Members (CSTMs for short) because, quite simply, they do so much more than just deliver groceries. They’re the most visible part of our business – our ambassadors, even – and, with such a demanding role to play, we take their safety incredibly seriously.
To encourage a culture of road safety within our driving team, we regularly run training courses and safety awareness initiatives.”
